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2026 Tour Season

Now Raising Capital for Season One

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Die-Hard Fans Nationwide
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Built by the Sport.
Built for the Rider.

The Tough Draw Tour is bull riding -- and nothing else. No filler events, no diluted cards. Every matchup is built to test the best riders against the rankest bulls, inside arenas that honor the culture and deliver for a modern audience.

Raising $1.5M with a 125% target return. Sixty cents of every profit dollar goes straight to investors. The rest fuels the Tour's growth and keeps the operation rock-solid.

This is not a passive investment. You get your return -- and you get inside the arena. VIP credentials, behind-the-chutes access, premium hospitality, and face time with the athletes who are putting it all on the line.

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Capital Raise
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Profit to Investors
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Season One Events
Rider in the arena

Arena-Tested.
Rider-Proven.

Tough Draw is led by people who have lived this sport -- from the production truck to the back pens. The team brings deep roots in Western sports, event production, athlete development, content creation, and sponsorship.

We exist to put the rider first, honor the culture, and bring bull riding to every screen and every arena it deserves to be in.

Authentic Western Production

Arena-grade production that hits just as hard on a phone screen as it does from the front row.

Athlete Representation & Support

Riders come first. Better pay, better conditions, and a league that fights for the long-term health of the sport.

Modern Fan Engagement

Content that lives where the fans are -- raw, real, and built to turn viewers into diehards.

Brand Integrations That Work

Sponsor integrations that feel native to the sport -- not slapped on, but woven in.

Tough Draw Sports Entertainment brand

80 Million Fans.
One Open Lane.

Western culture is not niche anymore. The audience is younger, more diverse, and spending harder than ever. Brands are pouring money in. Live events are selling out. And there is no premium bull riding league built to capture it -- until now.

0M
Bull Riding Fans (as of 2025)
0
Male
0
Female

Expanding Demographics

Western culture has broken out. Younger fans, urban audiences, and diverse demographics are driving record growth.

Surging Brand Investment

Fortune 500 brands are chasing this audience. Western sports fans are fiercely loyal -- and they spend.

Live Event Demand

Live events are booming. And nothing fills an arena with raw energy like bull riding -- eight seconds of chaos that no screen can fully replace.

Four Events.
One Championship.

Season One puts $275,000 on the line across four events. Three regular-season stops -- each with a $50,000 added purse -- building to a Championship Event with $125,000 up for grabs.

Regular Season

Event One

$50,000 Added Purse

The Tour opens. First whistle. First statement rides.

Regular Season

Event Two

$50,000 Added Purse

Standings tighten. Rivalries form. The crowd gets louder.

Regular Season

Event Three

$50,000 Added Purse

Last chance to punch a ticket to the Championship.

Championship

Championship Event

$125,000 Purse

Everything on the line. One night. One champion crowned.

What Sets Us Apart

A league built around the riders -- not around the riders' backs

Arena production that looks and feels like a major league -- because it is one

A content engine built to put bull riding in front of millions who have never seen it live

New fans welcome. The tradition stays sacred.

Rider in the chute

"Eight seconds is all it takes. We're building a league worthy of every one of them."

Multiple Paths
to Revenue

Primary Revenue

Core revenue channels driving the business

Ticket sales & strategic venue partnerships
Sponsorships (tour-wide and event-specific)
Digital & broadcast rights
Merchandise & licensing
Local activation: community partnerships, in-market promotions
Behind the scenes
Rider preparing

Digital Expansion

Scalable digital growth opportunities

Live event streaming
Reruns, highlight packages, shoulder programming
Data-driven fan engagement and membership opportunities
Revenue Mix Potential
Tickets & Venue35%
Sponsorships30%
Digital & Broadcast20%
Merch & Licensing15%

Built for
Investor Returns

The Tough Draw Tour's model is built to prioritize investor returns while fueling long-term growth. Initial funding supports production, talent, marketing, logistics, staffing, and all operational needs.

100%
Net Profit
60% Investor Pool
25% Reinvested
15% Operations
125%

Targeted Return

Payments to investors will continue until 125% of the initial investment is reached, distributed pro rata within 60 days of final season accounting.

Non-Equity Structure

This opportunity does not include ownership, voting rights, or claims to Company assets. Investors participate in a contractual profit-sharing model designed to deliver meaningful returns while keeping the Tour's vision and growth strategy tightly aligned.

Where the Capital Goes

Production, talent acquisition, marketing & content, logistics, staffing, venue deposits, and all operational needs for a world-class Season One.

Victory celebration

Elevated Access &
Visibility

As a founding investor, you will receive elevated access and visibility across every stop of the Tour -- benefits that underscore the impact of your support in building a new era of Western sports.

VIP All-Access Credentials

Full access to every Tour event with premium credentials and priority entry.

Behind-the-Scenes Access

Exclusive access to the chutes, production areas, and athlete staging.

Recognition Across Platforms

Visible acknowledgment across Tour broadcasts, social media, and event materials.

Hospitality Access

Premium hospitality suites and exclusive event-day experiences at every stop.

Athlete Meet-and-Greets

Personal introductions and exclusive time with competing athletes.

Founder's Buckle

A custom-crafted Founder's Buckle for investments of $250K+. A lasting symbol of your role.

$250K+ Exclusive
Bull riding action

Proven Reach,
Trusted Brand

Tough Draw provides an established, trusted Western brand with proven digital reach and industry credibility. The Tour launches from a strong foundation through tested methods.

01

Athlete-Led Social Campaigns

Social media campaigns with participating athletes and key influencers.

02

High-Quality Video Content

Storytelling-driven video capturing the grit, culture, and excitement.

03

League Coverage & Profiles

Standings, rider profiles, and behind-the-scenes coverage year-round.

04

Community Amplification

Athlete-driven culture turning fans into ambassadors.

05

Digital Broadcast Portal

Dedicated website and broadcast platform bringing the Tour to screens everywhere.

Brand Integration
at Every Level

From tour-wide partnerships to digital integrations and customizable packages, brands engage fans across every touchpoint -- in person and through our digital audience.

Become Part of the
Tough Draw Tour

Join us in building the next era of Western sports. This is your opportunity to be at the ground floor of something real.

Contact Us
Tough Draw brand The journey begins
Brad Hughes
Tour Director
*Note: all information and offerings included in this presentation are based on projections and subject to change.